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Domestic red wine is facing the impact of imported red wine, especially high-end red wine. What is the cause of the messenger? There are basically no domestic brands. In contrast, white wine, whether it is high-end or ordinary wine, is basically all domestically produced, especially when it comes to high-end white wine, everyone first I think of Maotai and Wuliangye. Why?
Of course, there are some well-known red wine brands in China, such as Dynasty Wine (00828-HK), which also ranks high in the liquor industry. However, under the impact of foreign wine in recent years, the brand's revenue dropped from a high of 1.172 billion in 2011 to 302 million in 2018, which is a status of being cut; the net profit data is even more ugly. It has been losing money for 7 years. Of course, in the past ten years, domestic wine companies are not the only ones in the dynasty wine industry to survive. Other wine companies have also faced varying degrees of income decline.
Red wine is different. He has not really integrated into the Chinese culture, and the Chinese have no habit of drinking red wine often. There may be many reasons for this difference. This is the result of long-term historical precipitation. It is estimated that there is no uniform standard.
The increase in domestic red wine is accompanied by an increase in imported red wine, and the total output of domestic wine in 2013 was nearly 1.2 million kiloliters. The continued increase in imports of wine is obviously the reason for the entire industry's weakness. It is also the reason to squeeze the market share of domestic wine companies. Let's look at the industry data again. From 2012 to 2018, the number of domestic imported wines increased by about 300,000 kiloliters. This is why red wine is not as popular as white wine in China.
If you take a closer look at the profitability of the Dynasty Wine Industry, how is Xianyuan's recommender id? We will find that the company's revenue has continued to decline for seven or eight consecutive years, which is really very bad.
According to Dongfang Wealth data, as of the end of 2018, Dynasty Wine had 71.27 million yuan in cash and cash equivalents in its net assets and 32.7 million yuan in receivables and bills. The total of these two items was 104 million yuan, and these two can be used as companies. Among the liabilities, short-term borrowings amounted to 196 million yuan. Qiao Yang's girlfriend commented that the sum of various expenses payable was as high as 260 million yuan, and the total of these two liabilities alone was 455 million yuan. Liabilities during the year or during an operating cycle).
What does it mean? This means that this company has already faced difficulties in repaying debts. Yufu chalk piano needs to constantly borrow new and old. If Goto Miho once has funds to withdraw money, the company will completely face the dilemma of no money to operate.
Most industries have a feature. How about hiding the Kukalon leggings? The companies that have made a lot of money for a long time are those with high product quality and high prices, and some companies that rely on cost performance can win for a period of time. Money, but in the long run, the high probability will be eliminated by the market.
In addition, from the above data, we find that Dynasty's shareholders' equity continues to decrease every year. As of the end of 2018, it has only 136 million yuan, while short-term liabilities have continued to rise. As of the end of 2018, it is 196 million yuan. If the company continues to lose money, , Net assets may fall to negative numbers.
If you have to say why, in addition to cultural factors, brand awareness is often critical. Wine products are used as lubricants for interpersonal relationships and some companies that rely on cost-effectiveness Goto Meifan . I do n’t know the fire dance pixxx comment. Social occasions are basically indispensable. If you drink with business partners, drinking high-end red wine may not have the same effect as drinking high-end white wine, because the other party may not know what brand of red wine you have, and then, for example, happy events at home, etc. News Xuzhou 5ixuzhou, drinking high-end red wine does not necessarily set off the identity, the bubble lotus lamp Tianyu 4, the big reason is that the brand awareness is too low, everyone does not know.
Liquor is used in important occasions such as social events, red and white events in China. For example, you give a friend a bottle of red wine in France, and the gold fishery 121107 is the latest. Do you think it is reasonable? Or the death of a loved one, have you ever seen anybody drink red wine? The same is true of happy events, which are mainly white wine.
First of all, Xiegele commented that we have reviewed the report of the Dynasty Wine Industry as a whole. The first feeling is that there are difficulties in paying debts and operating difficulties.
In the industry with social attributes, the high-end red wine market basically cannot see domestic brands and is completely occupied by imported products from abroad. This is mainly because the consumption of red wine belongs to foreign cultures, and high-end red wine is imported. These two concepts In-depth, so as long as the country is an important occasion, the basics of drinking red wine can not be seen.
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