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Abstract: Original title: "Warm Erqi" charity station: the era of "good" for the whole nation leads the "innovation" new fashion "Best Choice" supermarket, purchased by resident Ms. Li


Original title: "Warm February Seventh" Charity Station : The "good" era of the people leads the "innovation" new fashion

Recently, Liu Yang and Huang Kai bought a box of Zheng Ouban with a price of 12.8 yuan at the “Leyi Select” supermarket located at “Warm Erqi” Charity Station Operation Center located on Jianyun Street, Erjiang District, Zhengzhou City. Column of Belarusian milk. After paying the money, the shopping receipt shows: The amount of the donation for this consumption is 0.26 yuan, thank you for starting the charity fund to donate 2% of the amount of this consumption.

There are discount coupons donated by merchants in the account, Jiaoke Xiangman Road, coupons, vouchers, and free pickup cards

Charity station launch scene

There are discount coupons donated by merchants in the account, Jiaoke Xiangman Road, coupons, vouchers, and free pickup cards

Charity station for the elderly birthday scene

With the launch of the “Warm February 7th” charity station, every amount of consumption of residents will be remitted to the charity fund, and daily consumption can be used for charity. “Shopping is donation” has become a new topic and new fashion for nearby residents. A new model of "blood-forming" charity with national participation.

The Origin of Charity Station

In July 2016, Erqi District creatively implemented the poverty alleviation requirements around the people ’s livelihood and issues, focused on precision assistance in the city, and commented on the giant giant booru, insisting on caring for the old, young, women, difficulties, and special groups. Platform construction and project advancement are the starting points for creatively launching the "Warm February 7th" construction.

"In the rural areas, targeted poverty alleviation is implemented. In fact, there are also hardship groups in cities. How to make the hardship groups feel the warmth of the party committee and the government requires us to take the initiative to press and do things from the perspective of ordinary people." . In the past three years, Erqi District has adhered to the "people-centered" development ideology, and used the "warm Erqi" construction as a big platform and carrier, focusing on the efforts to solve the most urgent and most anxious and urgent problems of the masses in order to improve the urban population in need Focusing on the sense of gain and self-development ability, it has successively implemented more than 100 district-level inclusive projects and public welfare charity projects, benefiting more than 270,000 people, and collecting 100 episodes of China's major cases. The sense of well-being and happiness index of the people in the area has been improved.

There are discount coupons donated by merchants in the account, Jiaoke Xiangman Road, coupons, vouchers, and free pickup cards

The warmth of a charity station

With the continuous deepening of the city's precise assistance work, Erqi District has found two problems that need to be solved urgently. The first is that the breadth of charitable participation and the "blood-making function" are weak. All entrepreneurs in the jurisdiction. Secondly, the government's definition of the urban difficult population is relatively vague, and the repeated subsidies and repeated assistance to the beneficiaries by various departments still exist to varying degrees.

There are discount coupons donated by merchants in the account, Jiaoke Xiangman Road, coupons, vouchers, and free pickup cards

Charity post teaches old people to use educational toys

Based on in-depth consideration of these two issues, in October 2018, Erqi District tried the community mutual assistance model of “Internet + Community Charity” for the first time in the province, established a “Warm Erqi” charity information system online, and established it offline. The community charity station operation center relies on the existing community elderly service centers, commercial supermarkets, community party and mass service centers and other facilities to properly set up embedded community charity service sites and actively explore the "Internet + precision assistance + community charity" model. By making full use of the characteristics of Internet communication, multiple subjects are allowed to participate in social governance, and the "last mile" of mass participation in public welfare is opened up with a new interactive participation model.

Charity station serves many purposes

"Online + Offline": Create a "charity station" at the door of the masses.

On-line, a warm shopping mall is built. For each consumption by the residents, the caring enterprises will donate to the community charity fund through the public welfare platform in real time at a rate of 2%. The fund will be used for community assistance, environmental improvement, and elderly assistance. Through joint fund-raising and service activities such as charity sale, charity sale, and charity auction, Peizhe Films reviews and guides 11 groups of people in difficulty to realize the application and registration of the mobile phone system. Through electronic coupons, member discount coupons, charity condolences, charity assistance , micro-wish The other methods are more convenient and accurate to serve the difficult people, and fully implement the development concept of "Internet + community charity". Offline, the Charity Station Operation Center coordinates joint fundraising and offline group purchase services. Through the establishment of four functional sites: employment assistance points, charity assistance application points, convenience goods attachment points, and charity cultural promotion points, the four major functions of charity assistance, charitable fundraising, charity consumption, and charity publicity were realized, and "everyone Can be charitable "warm and mutually supportive atmosphere.

Consumption is charity: "Belt and Road" imported goods enter the community. At the charity station, consumers can buy products from Zhengoubanlie, Zhongdamen and other cross-border e-commerce and Haitian, Mengniu, COFCO and other first-tier domestic brands at their doorsteps. The quality is guaranteed and the price is more affordable. Shi Shunli, the marketing director of the "Warm 27" charity station operation center, introduced that "most of the goods provided by the charity station are daily necessities, as well as imported first-line brand goods. When you consume here, you can enjoy low prices and donate for charity. "By cooperating with cross-border e-commerce companies and other caring enterprises to establish a payment system for the consumption of goods in the community, we can buy" 100 products "at our doorstep, and" buy the world "on the 27th without leaving the country, and the proportion of source goods can reach 100%. Through the supplementary donation payment system, the residents donate one for each consumption, and 2% of the goods sold are used for the "Warm February 7" charity relief project, which truly realizes "consumption is charity". Through the establishment of a community charity fund, the charity raised by each charity station is used for charity assistance of the needy people in this community, and truly realizes the warm and mutually supportive atmosphere of "take it from the people and use it from the people" and "I am everyone and everyone is me" Fully formed.


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